Part 2 of my conversation with Philip Morgan: my black box for evaluating thought leaders and thought leading organizations, and the best ways I know to brainstorm and road test your thought leadership ideas.Read More
Here's Part 1 of my chat with positioning expert Philip Morgan on the value of thought leadership to research-driven organizations on Philip's "The Consulting Pipeline Podcast." Many thanks to Philip for the conversation.Read More
Is research thought leadership a precious metal in your organization — often discovered by accident and as likely to grow through your organization as gold through alchemy? Or is it a renewable resource and your organization the ecosystem producing it? Review these nine habits to tell where you’re at.Read More
The original Trojan horse was designed by the Greeks to deceive and undermine their enemy, the Trojans. Trojan-horse thought leadership just deceives and undermines the people who write it. It isn’t intentionally deceptive. But it doesn’t provide what it promises. And it corrodes your expert standing like battery acid.