How Does an Organization Become a Thought Leader?

Not by committee-written op-eds posted on a lonely blog or Medium channel.

Not by funneling every speaking opportunity to the CEO.  

Not by training research staff on Twitter best practices or “storytelling for scientists.” 

Thought leading organizations have thought leadership programs.  

Programs that consistently translate their research and expertise into high-value insights for decision-makers.

That deliver those research-based insights at speed to create memes and move conversations -- in elite media, at conferences, through podcasts, social media and owned channels. 

And programs integrated with the entire organization -- so the content fuels content marketing, fundraising, partnership and collaboration opportunities, recruiting and retention, sales, and product and service development. 

That’s an ecosystem approach to organizational thought leadership

Taking this approach requires vision, objectivity and deep experience translating knowledge capital into strategic content.

Welcome to Science+Story. 

Science+Story provided invaluable help in synthesizing disparate, and often complex, threads of our work into a single, coherent narrative and crisp messaging for our key audiences. Bob’s work made it easier for our team to communicate the value proposition of Earth Genome. We’ve seen a significant increase in external understanding of our work. I highly recommend Bob; he’s incredibly skillful at shaping compelling messaging.
— Steve McCormick, Co-Founder, The Earth Genome

Past and present clients include

Los Angeles 2028 Olympics: Sustainability & Legacy

World Wildlife Fund

Conservation International

The Breakthrough Institute

Center for Global Development/Energy for Growth Hub

Society for Science & the Public

The Earth Genome

Adamantine Energy

Natural History Museum of Los Angeles

Arizona State University: Center for Biodiversity Outcomes

UCLA: Institute for Environment and Sustainability

University of Minnesota: Institute on the Environment

The Natural Capital Project

The Nature Conservancy

Bob revolutionized our communications game within just a few months of working with him. He combines his deep knowledge of how communications strategy can be most effective in an organization with incredibly useful technical and tactical advice. More than a consultant, we think of him as an essential member of our communications team.
— Alex Trembath, director of communications, The Breakthrough Institute

Thought Leadership

Consistent, high-value thought leadership content will drive your content marketing, fundraising, sales and brand awareness. Our ecosystem approach to developing thought leadership includes:   

  • A diagnostic assessment that shows what's holding your organization back from high-value, high-frequency thought leadership content;
  • Several options for creating an optimized thought leadership program, tailored to your capacity and objectives;
  • Positioning, brand-story and messaging for your thought leadership strategy; and 
  • Implementation assistance when appropriate.

Thought Leadership Strategy & Systems ›



We help researchers quickly and dramatically improve their presentations & presentation skills ahead of high-stakes talks to donors, managers, and peers. 

The secret: Provide an individualized, non-templated co-development process that stresses a) strong narrative, b) understanding of the audience's identity and needs, and c) respect for the science & how to communicate it clearly. 

Presentations typically go through as many as five or six revisions from first consultation to event. The process is intense -- but the impact is unmistakable.  

Presentation Coaching › 


For nearly 20 years, Bob Lalasz has delivered award-winning strategy & editorial for communicating science & ideas to scientists and groups such as:  

  • Los Angeles 2028 Olympics: Sustainability & Legacy
  • World Wildlife Fund
  • Arizona State University: Center for Biodiversity Outcomes
  • University of Minnesota: Institute on Environment
  • Society for Science & the Public
  • The Earth Genome
  • The Nature Conservancy 
  • UCLA: Institute of Environment and Sustainability
  • The Breakthrough Institute
  • The Natural Capital Project