How Do Research-Driven Organizations Become Thought Leaders?

Not by committee-written op-eds pitched a week after the news hook is over.

Not by funneling every speaking opportunity to the CEO.  

Not by Twitter or “storytelling for scientists” trainings. 

Thought-leading research-driven organizations have thought leadership programs.  

Programs that:

Translate their research & expertise into high-value insights for decision-makers.

Deliver those research-based insights at speed -- to move conversations and catalyze action. 

And use thought leadership to benefit the entire organization -- marketing, fundraising, partnerships, recruiting and retention, sales, and product and service development. 

That’s an ecosystem approach to organizational thought leadership

Taking this approach requires vision. Objectivity. And deep experience translating knowledge capital into strategic content.

My Insights on Researcher Thought Leadership

Science+Story provided invaluable help in synthesizing disparate, and often complex, threads of our work into a single, coherent narrative and crisp messaging for our key audiences. We’ve seen a significant increase in external understanding of our work. I highly recommend Bob; he’s incredibly skillful.
— Steve McCormick, Co-Founder, The Earth Genome

Past and Present Clients Include

Los Angeles 2028 Olympics: Sustainability & Legacy

World Wildlife Fund

Conservation International

The Breakthrough Institute

Center for Global Development/Energy for Growth Hub

Society for Science & the Public

The Earth Genome

Adamantine Energy

Natural History Museum of Los Angeles

Arizona State University: Center for Biodiversity Outcomes

Arizona State University: Future H2O

UCLA: Institute for Environment and Sustainability

University of Minnesota: Institute on the Environment

The Natural Capital Project

The Nature Conservancy

Bob revolutionized our communications game within just a few months of working with him. He combines his deep knowledge of how communications strategy can be most effective in an organization with incredibly useful technical and tactical advice.
— Alex Trembath, director of communications, The Breakthrough Institute

Thought Leadership

Consistent, high-value thought leadership content will drive your content marketing, fundraising, sales and brand awareness. Our ecosystem approach to developing thought leadership includes:   

  • A diagnostic assessment that shows what's holding your organization back from high-value, high-frequency thought leadership content;
  • Several options for creating an optimized thought leadership program, tailored to your capacity and objectives;
  • Positioning, brand-story and messaging for your thought leadership strategy; and 
  • Implementation assistance when appropriate.

Thought Leadership Strategy & Systems ›



We help researchers quickly and dramatically improve their presentations & presentation skills ahead of high-stakes talks to donors, managers, and peers. 

The secret: Provide an individualized, non-templated co-development process that stresses a) strong narrative, b) understanding of the audience's identity and needs, and c) respect for the science & how to communicate it clearly. 

Presentations typically go through as many as five or six revisions from first consultation to event. The process is intense -- but the impact is unmistakable.  

Presentation Coaching › 


 Credit: Robin Davis Miller - Thousand Word Photos   

Credit: Robin Davis Miller - Thousand Word Photos


Bob Lalasz, founder & CEO of Science+Story, has delivered marketing strategy & editorial for science, research & ideas for two decades. His clients have placed thought leadership content in such elite media outlets as:  

  • The New York Times
  • Nature
  • Forbes
  • Stanford Social Innovation Review
  • Ensia
  • Grist